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Today's Headlines

Wal-Mart and Allies in Face-Off with Apple Pay Over Mobile Payments

Nathan Layne and Nadita Bose

Suddenly it's Apple versus Wal-Mart in the fight for shoppers' digital wallets.

With the development of a new mobile payment system, a group of retailers led by Wal-Mart Stores (WMT.N) is aiming to upend the $4.5 trillion credit card market and control the precious transaction data generated at the checkout line.

The difficulty of the task became clear ...

DMA2014: Insight, Strategy, and Innovation

Natasha D Smith

Each day marketers are challenged to provide customers with better, more seamless experiences and superior products and services. A group of the industry's top marketers convened at DMA2014 earlier this week to offer insight, strategy and innovation to those looking to make compelling, data-driven, and effective campaigns that provide a stellar customer experience. Here are a few of the more insightful points from Monday's keynote panel at the San Diego Convention Center that featured Ian DiTullo, director of loyalty marketing at Air Canada, and Francois Orhan, head of global CRM for Shell.

Contactless Payment Card with Fingerprint Security Launched

John Ginovsky

Providing a glimpse of a possible future in payments evolution, MasterCard and Zwipe —which specializes in biometric authentication—partnered for the launch of the world’s first contactless payment card featuring an integrated fingerprint sensor.

The futuristic card comes after a successful live pilot with Norway’s Sparebanken DIN, aligned to the Eika Group, as an answer to the complex challenge of providing a fast, convenient payment solution that does not compromise on security....

Apple CEO Fires Back as Retailers Block Pay

Deepa Seetharaman

Apple Inc CEO Tim Cook fired back at CVS and Rite Aid on Monday after the drugstore chains blocked the iPhone maker's mobile payments service, saying there were plenty of other retailers around the world to sign up.

Apple Pay launched about a week ago and saw more than a million credit cards registered over the first 72 hours. It already totes up more transactions than all other "contact less" payment methods combined, Cook said, citing Visa and Mastercard data.

Such services, through ...

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Neal Leavitt

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.

Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and ...

Can Apple Make Mobile Payments Pay in the U.S.?

Mark Bergen

At some point next year, you may decide to ditch your wallet. With a touch of your thumb and a tap of your phone, you can pay for everything you need. Then one day you pull out your phone at a drugstore and the cashier says the mobile terminal is down. Or maybe your phone dies.

These are the not inconsiderable hurdles that could greet Apple's mobile-payment system Apple Pay, which went live last week. As sometimes happens when Apple wades into a particular arena, tech pundits have declared Apple Pay will "kill the credit card" and "change everything."

Epsilon Rebrands as End-to-End Marketing Solution

Al Urbanski

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Epsilon, the Alliance Data-owned company whose menu spans data collection, agency creative services, and cross-channel execution, today announced a “major rebranding” designed to make CMOs aware of its wide capabilities.

“This rebranding is a culmination of a process we started over a year ago called ...

What Does Your Brand Sound Like?

Max Willens

Only five of the world's top 10 brands have sonic strategies.

Just what is a sonic strategy? Joel Beckerman defines it as a "comprehensive blueprint" for all the aural aspects of a brand's identity: how the interior of its stores sound, what sounds its products make and what kinds of music its ads should use.

"Brands that have a sonic strategy are ones that are really thinking about how we can use music and sound to connect with people," said ...

When Should Marketers Send Holiday-Themed Emails?

Ayaz Nanji

Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive.

However, themed emails for holidays that do not usually involve gift-giving (Halloween, Thanksgiving, Black Friday, and Cyber Monday) have the best open rates right before the holiday or ...

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Perry Simpson

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

The next evolution in digital marketing is fast approaching—a new frontier if you will. We see glimpses of it already in augmented and virtual reality, and in the steady advances in 3D technology. Many marketers look toward this pending iteration with curiosity, excitement—and some with trepidation. Make no mistake. The digital revolution is hardly past its fledging and growing stages, but the more we progress, the less practical traditional advertising becomes.