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Today's Headlines

Epsilon Rebrands as End-to-End Marketing Solution

Author:
Al Urbanski
Source:

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Epsilon, the Alliance Data-owned company whose menu spans data collection, agency creative services, and cross-channel execution, today announced a “major rebranding” designed to make CMOs aware of its wide capabilities.

“This rebranding is a culmination of a process we started over a year ago called ...

What Does Your Brand Sound Like?

Author:
Max Willens
Source:

Only five of the world's top 10 brands have sonic strategies.

Just what is a sonic strategy? Joel Beckerman defines it as a "comprehensive blueprint" for all the aural aspects of a brand's identity: how the interior of its stores sound, what sounds its products make and what kinds of music its ads should use.

"Brands that have a sonic strategy are ones that are really thinking about how we can use music and sound to connect with people," said ...

When Should Marketers Send Holiday-Themed Emails?

Author:
Ayaz Nanji
Source:

Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive.

However, themed emails for holidays that do not usually involve gift-giving (Halloween, Thanksgiving, Black Friday, and Cyber Monday) have the best open rates right before the holiday or ...

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Author:
Perry Simpson
Source:

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

The next evolution in digital marketing is fast approaching—a new frontier if you will. We see glimpses of it already in augmented and virtual reality, and in the steady advances in 3D technology. Many marketers look toward this pending iteration with curiosity, excitement—and some with trepidation. Make no mistake. The digital revolution is hardly past its fledging and growing stages, but the more we progress, the less practical traditional advertising becomes.

7 Ways to Take Your Marketing Strategy to the Big Leagues

Author:
Elyse Dupré
Source:

Tonight marks the first game of 2014 World Series between the San Francisco Giants and the Kansas City Royals. Making it to the World Series is no easy feat—as players who've never reached the great stage can attest to. It requires athleticism, determination, strategy, and synchronization among teammates—skills that can't be acquired over night. As retired New York Yankees shortstop Derek Jeter put it, “You don't just accidentally show up in the World Series.”

How to Prevent the Failure of Marketing's Future

Author:
Denise E. Zimmerman
Source:

Digital is a core driver of the future of media, marketing, and advertising, and that future is now. For those of us who gladly toil in the industry, day in and day out, the future leaps before us on a daily basis. Yet we, as an industry, are woefully unprepared. If you are reading this, you most likely can relate to the challenge of finding the right talent and experience. It is a pervasive issue. The OMI State of Digital Marketing Talent Report reveals worrying statistics in regards to the current state of talent in digital marketing.

MasterCard’s Apple Pay alternative: A card with NFC and a fingerprint sensor

Author:
Devindra Hardawar
Source:

Not to be outdone by Apple’s upcoming mobile payment solution, MasterCard has unveiled its own vision of secure NFC-based payments.

MasterCard has partnered with Zwipe, a company that develops fingerprint sensors, to create a credit card that includes both contactless payments and biometric security. The “Zwipe MasterCard” will work similarly to Apple Pay: You can just hold the card up to a payment terminal and authenticate a transaction with your fingerprint.

MasterCard, one of Apple’s premiere Apple Pay partners, has ...

What Apple Pay Could Mean for Retailers

Source:

Apple is a tech-scene rockstar. Announcements for new products are treated like blowout concerts—highly exclusive events with such high demand for attendance that the September 9, 2014 event had a corresponding livestream and U2 performance for those who wanted to watch from home. The marquee event announced the hotly anticipated iWatch and iPhone 6, a newer version of the current iPhone with a larger screen and better battery life. But arguably the most interesting announcement of all revealed Apple Pay, enabled by the iPhone 6′s NFC capabilities.

Email is 40x Better for New Customer Acquisition: Six Tips for Writing Effective Subject Lines

Author:
Courtney Wiley
Source:

According to McKinsey & Company, email is almost 40 times better at acquiring net new customers than Facebook and Twitter.

Hard to believe? Not if you consider that the number of email users is exploding, offering test beds galore: Radicati predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 billion in 2014 to over 2.8 billion in 2018.

Yes, our team cites email as the most effective lead generation tactic, but we're not alone. Forty-two percent of businesses, along with ...

Marketers Debate Quality Versus Quantity in Lead Generation

Author:
Perry Simpson
Source:

Most marketers agree that lead generation has never been easy. But it's been further complicated by the disjointed purchase habits of today's multi-device, multichannel customer. In the past the main priority in terms of lead generation for marketers has been to generate as many leads as possible; but that's proving to be much harder when businesses struggle to classify leads as, well, leads.