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Today's Headlines

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Author:
Kerri Williams
Source:

For decades, the credit card has represented more than an alternate payment option, evolving into a larger social symbol—one of status, milestones, and personal identity.

I'll admit, the assurance that I'd become both a real adult and a professional came with the arrival of my first corporate card. At business dinners, the shiny platinum color resting atop the table's bill sparked some of my first financial aspirations. On outing with friends I learned about favorite teams, important social causes, and personal interests from the piece of plastic they choose to swipe.

Younger Customers Would Switch Banks for Targeted Digital Coupons, Offers

Author:
Jim Tierney
Source:

A high percentage of younger consumers (26% of 18- to 25-year-olds and 31% of 26- to 34-year-olds) say they would switch banks to gain access to a bank’s targeted digital coupons and offers, according to the latest AlixPartners Mobile Financial Services Tracking Study.

Speaking at the first annual CardLinX Forum, hosted by The CardLinX Association in Las Vegas, Bob Hedges, managing director at the global business-advisory firm AlixPartners, shared key insights on trends in mobile shopping and couponing from the study in a press release.

Retail: Digital Marketing Trends and Challenges

Author:
Ayaz Nanji
Source:

On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant.

Moreover, 20% of retail marketers report that digital now accounts for 50-75% of their total spend, and 19% say that it constitutes 75-100% of their marketing budget.

The findings come from a survey conducted in December 2013 of 82 senior-level marketers who work for retailers (brick-and-mortar businesses and e-tailers)...

How are Companies Trying to Increase Customer Lifetime Value?

Author:
Graham Charlton
Source:

Customer lifetime value matters, so how are companies attempting to improve retention rates?

Our recent Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report (produced with the help of Sitecore) has one answer: improving customer experience.

The report finds that 64% rate customer experience as the best tactic for improving CLV, followed by better use of data and personalistion....

Three Email Marketing Improvement Challenges for 2014

Author:
Karen Talavera
Source:

Now that the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out?
 
Improving email open and click-through rates is an ever-present task, but I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and instead try program-level objectives on for size.
 
Challenge yourself with the following three worthy email performance improvement objectives for the remainder of your marketing and business year.
 

Tags: Email

Facebook Could Use Money Transfers To Extend WhatsApp And Non-Ad Revenue

Author:
Ingrid Lunden
Source:

The FT is reporting that Facebook is looking at e-money services — including the ability for people to make peer-to-peer money transfers using money that is stored on Facebook itself — and has applied for an e-money license in Ireland as part of that. Facebook has declined to comment on the report, but we have confirmed with sources some of the details of what is going on.

The Age of the Customer Intensifies

Author:
Natasha D Smith
Source:

To succeed in today's competitive marketing landscape, brands must be customer obsessed. No longer can they simply choose a message and then blast a campaign. Rather customers are choosing, and sharing, their own messages and content, and, essentially, are helping to craft campaigns—with everything from tweets to blogs to videos. “We are in the age of the customer,” said David Cooperstein , VP, research director, for Forrester Research, at the company's Forum for Marketing Leaders in San Francisco.

I Call B.S. on B-to-B and B-to-C

Author:
Barbara Apple Sullivan
Source:

In today's digital age, the traditional categories of b-to-b and b-to-c marketing are converging, and frankly, it's about time. I've always believed that making a distinction between the two is irrelevant, but Keith Navratil's recent column has made it clear that the industry continues to insist on categorizing marketing to businesses and individual consumers as two entirely separate strategies. I'm calling B.S.

Building Customer Loyalty in the Digital Age

Author:
Betsy Farber
Source:

Consumers interact with marketing messages the same way they interact with other people -- through emotion. Here's how to tap into basic human triggers.

4 Things Every CMO Should Do Before Approaching IT About Big Data

Author:
Samer Forzley
Source:

There are several contradictory Big Data misconceptions floating around the corporate cosmos. First, that marketing owns Big Data and can run projects without IT. Second, that IT owns Big Data and is slow to deliver it to marketing. The truth is, that while IT departments are vital in designing, implementing, and managing Big Data projects, both IT and marketing must work together to transform a project into a viable revenue source.