Lately there's been signage all over my neighborhood McDonald's for the newish Bacon Clubhouse burger that includes this copy in giant type: "Artisan is how this club rolls."
Listen, if the most mainstream, mass-market purveyor of fast food in the universe thinks it can get away with saying that the bread in its new artery-clogger (720 calories! 40 grams of fat!) is an "artisan" roll, it's obvious that the word artisan has officially been drained of the last bits of aura and snob appeal it theoretically once had.
Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry.
The world is changing faster than ever and digital disruption is right at the heart of it. It's something we see frequently in the media, and it's often mentioned by our work colleagues. Whether it's Google's self-driving cars, the role of Twitter in the Arab Spring, or the fact that "selfie" is now in the dictionary, the digital revolution is changing things all around us.
There’ve been a number of news stories in recent months suggesting Amazon is on the cusp of launching its own mobile credit card reader to take on the likes of Square and PayPal Here, with the latest of these reports, which landed Sunday, adding further weight to the idea that such a device is in the works.
Additional evidence that the e-commerce giant is about to announce new hardware came via internal documents from Staples, 9to5Mac reported.
U.S. department store Neiman Marcus has added Visa Checkout as a payment method for its ecommerce site to make shopping online easier for its consumers.
Through Visa Checkout, consumers create one account and then login on participating sites, without having to enter their credit card information every time. The more work consumers have to do to make a purchase, the more likely they are to abandon their carts, so this new method of payment should ...
There are a lot of really good blogs out there. There are so many that there are scores of roundups spotlighting the very best blogs in our industry. This isn't one of those roundups. In fact, there's only one criterion: Do marketers follow them? Naturally, that's a rather broad question. After all, we follow some blogs because they're informative, others because they're fun, and still others because they inspire and push us to think in new ways. Blogs, or rather blogging, is the raw material that fuels the way we think about our space.
Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
What isn't considered marketing these days? Customer service, branding, analytics, tech, even procurements; if something impacts the customer experience, the responsibility—and the repercussions—often fall directly into marketing's already overfilled court.