Thankfully, I never studied the theories of marketing.
My main issue with theory is that it’s just that – theory. While it does provide a healthy marketing framework, it gets in way when trying to innovate. Too often people are guided by theory without seeing it for what it really is – something they have the power to test, disprove, or develop. Theory can become a barrier to taking a new perspective, experimenting, and discovering.
Influencers expect to get exclusive information, materials for their own content through collaboration
Influencer marketing, considered by some to be a buzzword, is proving to be a beneficial relationship for both the marketers doing it and the influencers who participate, according to a January 2014 study by Augure—which defined an influencer as someone who is able to mobilize opinions, creates reactions when talking about a specific topic, has a large audience or base of followers and has a high degree of participation in a conversation on a given subject.
Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.
Email list segmentation by email opens allows you to discover who hasn't opened your recent campaign and who has stopped reading your newsletters already for some time, so you can resend unopened campaigns or prepare compelling re-engagement campaigns for inactive users....
It is in the spirit of International Women's Day, Saturday, March 8, 2014, that I write this article. For many readers this may not come as a surprise, but men and women think differently. I don't have to go beyond my own marriage for an example. It's not often that I ask my husband to change a light bulb. I'd do it myself if I had a workman's ladder that could fit in my apartment (not to mention my husband is 6'4" without heels).
When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.
Small businesses owners can often feel like Goldilocks when selecting services. A database might be too small, or a technology solution might be too big. But rarely do they find services that fit their needs. Global insurance company Hiscox sought to change all of that by using data and segmentation to deliver personalized experiences that are just right.
Samsung unveiled its new Galaxy S5 smartphone on Monday and it's full of bells and whistles, like a bigger display, improved camera, and built-in fingerprint sensor.
By no means is Samsung the first smartphone maker to debut fingerprint authentication, but it has done something different -- the Galaxy S5's sensor will also act as password protection for PayPal payments.
Samsung and PayPal announced Monday that they've partnered on the Galaxy S5 to let users pay for...
Today’s technology can target and customize ads with unparalleled precision. At the same time, busy consumers expect ads to be both incredibly compelling and highly relevant. With consumers using multiple devices, creative must seamlessly move across them. Marketers also need to measure and optimize faster than ever. Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping marketers create "intelligent" ads that are engaging and meaningful to consumers in the moments that matter.