When looking to spread the word about mutual funds and other investment strategies to Generation Y Investors, financial services firms should consider new media, according to Cambridge, Mass.-based consulting firm Cogent Research.
Generation Y investors—those now 30 or younger—comprise nearly 10% of all affluent investors in the U.S. And, these clients and prospects get financial information much differently from the way their parents and even their older siblings learn about investments.
Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.
Juniper’s “Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017” report looks at which types of content consumers will be comfortable buying via their smartphones and tablets. Additionally, the report examines how carrier billing will impact mobile monetization.
If you knew nothing about your financial institution and researched the web for a new bank or credit union, what would you learn? Would that research cause you to choose your financial institution? Or would you choose another?
As the economy continues to recover, affluent Millennials aren’t just ziplining in Costa Rica or buying one more mountain bike. A new study from Merrill Edge reports that Gen Y is saving for retirement even more aggressively than Baby Boomers.
Meet the new $100 bill, the world’s most popular bank note. The new currency will start circulating October 8, leaving you a few months to come up with a promotion centered around this rare event.
This is only the fourth time in the venerated $100 bill’s history that its design has been changed, so take advantage of this opportunity. Smart financial marketers who start planning now should have no trouble coming up with clever ways to integrate the new $100 design into a marketing campaign. Here are a few ideas to get you jumpstart your creative juices.
The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Marketers understand the need to deliver on the promise of value and relevance, by providing personalized content to a variety of different audience segments. The personalization imperative, coupled with privacy and compliance concerns, is driving a process-oriented shift in insurance marketing...
True or false – blogging can take on a pivotal role in helping you leverage you and your credit union’s expertise in your market? Answer = ?.
As new channels and technologies provide customers with countless options to switch to new services and brands, today's chief marketing officer is feeling tremendous pressure to find solutions that keep customers engaged and coming back.
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