When looking to spread the word about mutual funds and other investment strategies to Generation Y Investors, financial services firms should consider new media, according to Cambridge, Mass.-based consulting firm Cogent Research.
Generation Y investors—those now 30 or younger—comprise nearly 10% of all affluent investors in the U.S. And, these clients and prospects get financial information much differently from the way their parents and even their older siblings learn about investments.
Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.
Juniper’s “Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017” report looks at which types of content consumers will be comfortable buying via their smartphones and tablets. Additionally, the report examines how carrier billing will impact mobile monetization.
Meet the new $100 bill, the world’s most popular bank note. The new currency will start circulating October 8, leaving you a few months to come up with a promotion centered around this rare event.
This is only the fourth time in the venerated $100 bill’s history that its design has been changed, so take advantage of this opportunity. Smart financial marketers who start planning now should have no trouble coming up with clever ways to integrate the new $100 design into a marketing campaign. Here are a few ideas to get you jumpstart your creative juices.
The marketing ecosystem has changed for insurance marketers, as a result of healthcare reform and economic changes. Marketers understand the need to deliver on the promise of value and relevance, by providing personalized content to a variety of different audience segments. The personalization imperative, coupled with privacy and compliance concerns, is driving a process-oriented shift in insurance marketing...