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Predictive Modeling: A Marketer’s Crystal Ball

John Young

Predictive modeling is a statistical analysis tool used to forecast future customer behavior. And its business benefits are endless.

Understanding and anticipating customer behavior can improve a brand’s ability to deliver the right product or offer to the right person. This in turn leads to more relevance and an increase in sales. It could also help improve your relationships with existing customers and optimize your marketing efforts by contacting customers when, where and how they want to hear from you – enabling a better customer experience.

If it sounds too good to be true, it shouldn’t as ...

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