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Amex Experiment: Replace Cards Online With Passwords

Evan Schuman

merican Express (NYSE:AXP) on Thursday (Feb. 21) took a page from both Apple (NASDAQ:AAPL) iTunes and Amazon (NASDAQ:AMZN) 1-Click, launching a program in India that allows online shoppers to use a password instead of having to type in card number, expiration date and security verification number. Beyond speed for shoppers, this approach takes all of that sensitive data out of the retailer’s servers. The India rollout is the first test of this tactic worldwide.
The program, called ezeClick, was developed by the Amex India group and is being closely watched by Amex corporate....

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