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Lincoln Financial Debuts 'Chief Life Officer' Campaign

Steve McClellan

Lincoln Financial Group broke a new multimedia election-themed ad campaign today. Ads are featured in print publications, online and TV.
The ads play off the “Chief Life Officer” theme that the financial company unveiled late last year. No word on how much Lincoln is spending on the newest campaign. According to Kantar Media, the client spent $27 million on ads in 2011.
The new ads feature copy that states: "Hail to the Chief Life Officer. Whether you live in the White House, the red house, or the apartment house, you’re in charge of your own future."
“The ads portray each of us as the commander-in-chief of our own life,” said Jamie DePeau, CMO for Lincoln Financial Group....

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