THE CHALLENGE: As many as 80% of marketers continue to use “last click” methods as part of their primary attribution marketing strategy. Are you part of the 80%? In this complex, omnichannel environment, you must move beyond traditional attribution models to understand what’s truly driving consumers to convert so you can allocate advertising budgets more effectively.
Buck the Trends
Epsilon’s latest Email Trends & Benchmark Report reveals higher open rates mixed with declining click-through rates.
However, a deeper look at the metrics reveals:
• Which industry sectors are getting it right with high click-to-open rates
• The best and worst performing email message types
• The metric that shows marketers are getting better at keeping subscribers engaged
• Which vertical is the best at engaging new subscribers
With increased customer expectations and declining loyalty differentiation, keeping customers engaged in your rewards program requires more than just another general offer or countless redemption incentives.
This whitepaper explains how offering more relevant rewards, born from data analysis and customized marketing, will help you deliver an enhanced customer experience at a reasonable cost, create more meaningful customer relationships and increase loyalty.