Buck the Trends
Epsilon’s latest Email Trends & Benchmark Report reveals higher open rates mixed with declining click-through rates.
However, a deeper look at the metrics reveals:
• Which industry sectors are getting it right with high click-to-open rates
• The best and worst performing email message types
• The metric that shows marketers are getting better at keeping subscribers engaged
• Which vertical is the best at engaging new subscribers
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Triggered Email Click Rates Outperform Business As Usual Across Industry Categories
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, today released the Q1 2013 North America Email Trends and Benchmarks report. The report shows email open rates continue to increase quarter over quarter and year over year as consumers engage with email at any time and from any location via mobile devices.