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Marketers Push to Take Email Mobile

Source:

Many still have not begun optimizing email for mobile

The rising prevalence of mobile technology is the top factor affecting email marketing programs in 2013, according to a December 2012 Marketing Sherpa survey of marketers worldwide, sponsored by Vocus. Fifty-eight percent of respondents said that the pervasiveness of smartphones and tablets will affect their email marketing plans in the next 12 months....

Tags: Email, Mobile
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