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Half of Commercial Emails Will be Opened via Mobile by Year End

Author:
Helen Leggatt
Source:

Optimizing email for mobile is no longer an option, it's a necessity. According to new data from Knotice, most brands can expect to see more than half of their commercial emails opened on a mobile device in the coming six to 12 months.
 
The latest bi-annual "Knotice Mobile Email Opens Report: 2nd Half 2012", should be a warning to brands and marketers that, if emails are not optimized for mobile, they will fail to engage almost half of those emailed.
 
In the second half of 2012, 41% of commercial emails were ...

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