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Demystifying The Marketing Funnel: Lexicon

Author:
David Karel
Source:

Let's face it: our target customers are now spending only a small fraction of their time online looking at emails and Googling for information -- most of their time online is now spent visiting social networks and other sites across the Web.

Marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be. But getting to the right people wherever they may be consuming content is only one part of the equation: how can you ensure that you are reaching your target audience at the right time, at every stage of the buying process?

While the specific answers to this question....

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