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Marketing Research Chart: How Frequently Do Marketers Run A/B tests?

Daniel Burstein

A/B testing can produce powerful discoveries about customers, like this example from a marketer who completed the Website Optimization Benchmark Report survey:
"Determined that a carousel with three images in rotation on the homepage was more effective at driving overall conversion than one with five images in rotation."
But you can't rest on your laurels with testing. What worked well a year ago may not produce results today due to an ever-shifting landscape of the economy, your competition, technology and myriad other factors...

Tags: Email, Testing

Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Ginny Soskey

When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.

Are You a Direct Marketer?

Ginger Conlon

With so much focus shifting from traditional to digital channels, you may ask yourself whether you're actually a direct marketer. Since direct marketing is a practice that's channel agnostic, even if your focus is primarily on digital marketing, it's likely that you may very well be a direct marketer. To be certain, consider these 10 signs that point directly to direct marketing.
You're a direct marketer if you: ...

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