As new channels and technologies provide customers with countless options to switch to new services and brands, today's chief marketing officer is feeling tremendous pressure to find solutions that keep customers engaged and coming back.
Advertisers already know what people are up to on their personal computers. But understanding their online whereabouts on smartphones or tablets has remained elusive. A number of companies are trying to better pinpoint mobile users' online activity with new software and techniques they say could help advertisers track users across devices.
According to the Search Engine Journal, 93% of all online experiences begin with a search engine. So it should come as no surprise that search engine optimization (SEO) and search engine marketing (SEM) has become a huge priority for many banks and credit unions.
While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the big brick-and-mortar chains.
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