Small businesses owners can often feel like Goldilocks when selecting services. A database might be too small, or a technology solution might be too big. But rarely do they find services that fit their needs. Global insurance company Hiscox sought to change all of that by using data and segmentation to deliver personalized experiences that are just right.
Samsung unveiled its new Galaxy S5 smartphone on Monday and it's full of bells and whistles, like a bigger display, improved camera, and built-in fingerprint sensor.
By no means is Samsung the first smartphone maker to debut fingerprint authentication, but it has done something different -- the Galaxy S5's sensor will also act as password protection for PayPal payments.
Samsung and PayPal announced Monday that they've partnered on the Galaxy S5 to let users pay for...
Today’s technology can target and customize ads with unparalleled precision. At the same time, busy consumers expect ads to be both incredibly compelling and highly relevant. With consumers using multiple devices, creative must seamlessly move across them. Marketers also need to measure and optimize faster than ever. Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping marketers create "intelligent" ads that are engaging and meaningful to consumers in the moments that matter.
MasterCard wants to tap the growing economy within mobile applications. At Mobile World Congress on Sunday, the financial transaction titan plans to announce new capabilities to its MasterPass digital payments service that will let developers embed a bevy of different mobile payments option into smartphone apps.