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Technology

Marketers Must React to Changing Consumer Behavior Caused by Technology

Author:
Helen Leggatt
Source:

The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames.
One thousand U.K. consumers were questioned by Toluna to discover which devices they used to access the Internet and how they used those devices. It found that technology's intrusion into everyday life elicits mixed emotions. While 85% claimed ...

Quick Guide to Big Data Use and Opportunities

Author:
Mallory Barbee
Source:

We’ve been hearing about big data for the past few years. But how many of us have taken the time to learn exactly what it is? Or how it is likely to affect our customers, and their businesses? And even our own banks?
In his Data Crush: How the Information Tidal Wave is Driving New Business Opportunities, Christopher Surdak argues that if companies hope to remain relevant over the next several years they must not only understand big data but take decisive steps to harness its power for themselves...

Macy's Offers Digital Wallet Option

Author:
Vicki M. Young
Source:

Macy’s Inc. on Tuesday offered its customers a digital wallet option to store and manage Macy’s offers as well as payment options online. Users first need to fill out a profile, and once the individual is signed into that profile, the person can then choose My Wallet on the navigation menu. Users who register their Macy’s credit card will see Star Passes promotions automatically added to the wallet. Users can add up to 10 credit card options.
Users who ...

Square Cash Now Supports Peer-to-Peer Payments Sent via Text Message

Author:
Kevin Fitchard
Source:

Square is making its already simple consumer payments network that much easier to use with a new SMS feature that lets you send funds to anyone with a mobile phone number.
When Square launched its Cash peer-to-peer payments service last year, it made transferring funds as simple as sending an email. Apparently that wasn’t easy enough. A new update to Square Cash now lets customers transfer funds through a text message.
Square doesn’t use ...

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Author:
Phil Britt
Source:

The long road to digital marketing leadership starts with organizational alignment, a study finds.
 
Companies identified as “digital marketing leaders” in the latest marketing study from Epsilon and Econsultancy tend to have better alignment throughout their organization about the digital marketing strategy, as well as better financial performance and customer retention, than their peers.
 

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