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Technology

Younger Customers Would Switch Banks for Targeted Digital Coupons, Offers

Author:
Jim Tierney
Source:

A high percentage of younger consumers (26% of 18- to 25-year-olds and 31% of 26- to 34-year-olds) say they would switch banks to gain access to a bank’s targeted digital coupons and offers, according to the latest AlixPartners Mobile Financial Services Tracking Study.
Speaking at the first annual CardLinX Forum, hosted by The CardLinX Association in Las Vegas, Bob Hedges, managing director at the global business-advisory firm AlixPartners, shared key insights on trends in mobile shopping and couponing from the study in a press release.

Retail: Digital Marketing Trends and Challenges

Author:
Ayaz Nanji
Source:

On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant.
Moreover, 20% of retail marketers report that digital now accounts for 50-75% of their total spend, and 19% say that it constitutes 75-100% of their marketing budget.
The findings come from a survey conducted in December 2013 of 82 senior-level marketers who work for retailers (brick-and-mortar businesses and e-tailers)...

Facebook Could Use Money Transfers To Extend WhatsApp And Non-Ad Revenue

Author:
Ingrid Lunden
Source:

The FT is reporting that Facebook is looking at e-money services — including the ability for people to make peer-to-peer money transfers using money that is stored on Facebook itself — and has applied for an e-money license in Ireland as part of that. Facebook has declined to comment on the report, but we have confirmed with sources some of the details of what is going on.

I Call B.S. on B-to-B and B-to-C

Author:
Barbara Apple Sullivan
Source:

In today's digital age, the traditional categories of b-to-b and b-to-c marketing are converging, and frankly, it's about time. I've always believed that making a distinction between the two is irrelevant, but Keith Navratil's recent column has made it clear that the industry continues to insist on categorizing marketing to businesses and individual consumers as two entirely separate strategies. I'm calling B.S.

Building Customer Loyalty in the Digital Age

Author:
Betsy Farber
Source:

Consumers interact with marketing messages the same way they interact with other people -- through emotion. Here's how to tap into basic human triggers.

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