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Targeting & Segmentation

What Does Your Retargeting Budget Look Like?


Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software. Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.
Display was the most popular channel for retargeting, used by 81% of marketers. Search came in second, at 77%, while social, mobile and ...

Stop Wasting Marketing Dollars on Poor Customer Experiences

Ginger Conlon

Dear Business Leaders,
You're all customers. You buy items for work and for home, travel, go to shows or movies. So why is it that you subject customers to situations that you'd be appalled to experience yourself? Think about it: You spend all this money on marketing to woo and keep customers, then deliver some awful experience that flushes your marketing investment right down the toilet.

Reuniting: How JetBlue, Fifth Third Bank, Hertz and others Re-Engage Lapsed Loyalty Members

Lisa Biank Fasig

When it comes to enrolling in loyalty programs, many Americans have eyes bigger than their wallets, or their attention spans.

Banks Missing Out on Leveraging Loyal Clients

John Ginovsky

Banks are under-leveraging their loyal customer bases, missing out on opportunities to increase top-line growth by cross-selling additional services, according to findings of a comprehensive survey of U.S. bank customers conducted for FICO.
Consumers today use 6.05 banking services on average, but use only 3.37 of these services from their primary bank (where they keep their checking account). Only 30% of consumers surveyed have relationships with their primary bank that extend beyond checking, debit, and savings.
Some 78% ...

Keeping Millennials Happy Is Now Its Own Genre of Management Training

Cory Weinberg

Young professionals are restless, especially in banking jobs. Now managers are making it their business to learn what makes them tick.

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