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British Banking Association Reports on Britain's Banking 'Revolution'

Author:
Helen Leggatt
Source:

Contactless cards, payment by mobile and SMS balance alerts are just some of the mobile and Internet banking features that the British public is adopting in what is being dubbed a banking revolution.
Nearly £1 billion a day (US$1.7 billion) is being transacted via mobile and Internet banking in the UK, according to the British Banking Association's latest 'Way We Bank Now' report. New technology has given Brits the ability to take more control over how they manage and spend their money.

Mobile Payments Speeding Past Desktop, but Still Trail Cards: Report

Author:
Michael Barris
Source:

Mobile transactions will exceed those on desktops and laptops for the first time this year even though mobile will continue to trail cards as customers’ preferred payment method, according to a new report from Juniper Research.

US Financial Industry Increases Mobile Spending to Push New Services

Source:

Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%.

MasterCard: Engagement Isn’t Just a Fad

Author:
Bob Grothe
Source:

Do you remember when being “out of the box” actually meant something?
Plenty of fads in the business world have come and gone. In the early 2000s I remember how the loyalty industry was going to be reinvented with the advent of one-to-one marketing. Never mind the complexities of managing a million individual conversations systemically; it was where loyalty marketing was going.
If we only knew then that Twitter was around the corner – we could have saved countless hours in system designs that went nowhere.
More recently, the word “engagement” has ...

Western Union Steps Up New Customer Acquisition via First Movie Partnership, Mobile Game

Author:
Lauren Johnson
Source:

Western Union and Twentieth Century Fox’s new campaign for the film “Rio 2” highlights a shift in how financial services are now turning to mobile promotions to acquire new customers in addition to promoting their services.
While many consumers may be familiar with Western Union’s money transfer services, some may not know about the company’s bill pay options, which the campaign hopes to address. Western Union worked with Google to create a mobile microsite and game for the promotion at ...

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