How banks and credit unions can use online segmenting and ad targeting systems to hit the right online promotions to the right people at the right time.
Predictive modeling is a statistical analysis tool used to forecast future customer behavior. And its business benefits are endless.
Understanding and anticipating customer behavior can improve a brand’s ability to deliver the right product or offer to the right person. This in turn leads to more relevance and an increase in sales. It could also help improve your relationships with existing customers and optimize your marketing efforts by contacting customers when, where and how they want to hear from you – enabling a better customer experience.
H&R Block and DoSomething.org are targeting teens with a financial literacy campaign.
Only four states require at least a one-semester course in personal finance for high school graduation, three in four students say they don't know enough about personal finance and the average student loan debt for new college graduates is nearly $27,000.
Inspired by studies that show increased engagement and retention in lessons that interject humor, the campaign relies on ...
merican Express (NYSE:AXP) on Thursday (Feb. 21) took a page from both Apple (NASDAQ:AAPL) iTunes and Amazon (NASDAQ:AMZN) 1-Click, launching a program in India that allows online shoppers to use a password instead of having to type in card number, expiration date and security verification number. Beyond speed for shoppers, this approach takes all of that sensitive data out of the retailer’s servers. The India rollout is the first test of this tactic worldwide.
Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa announced a global partnership with Samsung and a group of technology providers that will broaden its mobile payment program and enable third parties to connect to the system.
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