Ask consumers to describe your typical financial institution and you’ll often hear things like “greedy,” “dull” and “boring.” Then ask financial institutions to describe themselves and you’ll likely hear things like “friendly,” “honest” and “reliable.” This is usually feel-good fluff substituting for the real answer: “We don’t really know.”
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, changed names and become Sunova. The credit union uses one of the most unique branding tools you’ve ever seen in the financial industry: dogs. As in real ones… in their branches. Sunova has a team of St.