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MasterCard CMO Talks Brand Transition From Credit Cards to Wearables

Author:
Kate Kaye
Source:

The way people pay for stuff is changing, and as consumers branch out beyond cash and credit, financial-services firms like MasterCard want to make sure they're provide the options. To do that, a key focus for the company is to attract younger consumers to join its Priceless program, and use the loyalty offering to develop new ways to pay -- and disseminate data along the way.

When Points Go Cha-Ching! How Chase, American Express and Others Partner with Rewards Currency

Author:
Troy Land
Source:

An old complaint is that the dollar doesn’t stretch as far as it used to. Yet these days, loyalty reward points do.
This phenomenon is not so much an irony as it is a function of innovation among loyalty operators. Businesses have for decades recognized the financial benefits of rewarding customers for their brand loyalty. Program operators across industries, from healthcare to Broadway, have launched loyalty initiatives and relied on their points, offers and other incentives to engage and retain customers.
As these newcomers change ...

Square Cash Now Supports Peer-to-Peer Payments Sent via Text Message

Author:
Kevin Fitchard
Source:

Square is making its already simple consumer payments network that much easier to use with a new SMS feature that lets you send funds to anyone with a mobile phone number.
When Square launched its Cash peer-to-peer payments service last year, it made transferring funds as simple as sending an email. Apparently that wasn’t easy enough. A new update to Square Cash now lets customers transfer funds through a text message.
Square doesn’t use ...

British Banking Association Reports on Britain's Banking 'Revolution'

Author:
Helen Leggatt
Source:

Contactless cards, payment by mobile and SMS balance alerts are just some of the mobile and Internet banking features that the British public is adopting in what is being dubbed a banking revolution.
Nearly £1 billion a day (US$1.7 billion) is being transacted via mobile and Internet banking in the UK, according to the British Banking Association's latest 'Way We Bank Now' report. New technology has given Brits the ability to take more control over how they manage and spend their money.

Mobile Payments Speeding Past Desktop, but Still Trail Cards: Report

Author:
Michael Barris
Source:

Mobile transactions will exceed those on desktops and laptops for the first time this year even though mobile will continue to trail cards as customers’ preferred payment method, according to a new report from Juniper Research.

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