The long road to digital marketing leadership starts with organizational alignment, a study finds.
Companies identified as “digital marketing leaders” in the latest marketing study from Epsilon and Econsultancy tend to have better alignment throughout their organization about the digital marketing strategy, as well as better financial performance and customer retention, than their peers.
Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.
This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.
For more of the same download Econsultancy's Internet Statistics Compendium...
According to the American Consumers Newsletter by Cheryl Russell, Editorial Director, New Strategist Press, here’s a collection of hot trend metrics and back stories, for classic marketing segmentation.
2013 Births, Population and Projections
At first glance, the 2013 estimate of births in the United States changed little: the 3,957,577 estimate of 2013 was only 4,736 greater than 2012 and remained at a level 8% below the all-time high of 4,316,233 in 2007.
THE CHALLENGE: 77% of marketers believe real-time personalization is crucial, but 60% struggle to achieve it. The concept of real-time marketing is not new—for decades, brands have used Customer Relationship Management (CRM) solutions to organize customer information and tee up the “next best offer” to be communicated in “pull”/inbound channels. In general, such solutions have been limited by data access, analytical capabilities, and narrow channel application.
An actionable understanding for life insurance
The middle market is a top priority for many insurance carriers, and it's no surprise—with about 35 million underinsured middle-market households, insurers could add roughly $10 trillion in life insurance coverage by reaching this market more effectively.
To give you valuable insights into the middle market, Epsilon and LIMRA partnered on an in-depth study of more than 6,000 consumers to identify unique segments of this market.