Apple is a tech-scene rockstar. Announcements for new products are treated like blowout concerts—highly exclusive events with such high demand for attendance that the September 9, 2014 event had a corresponding livestream and U2 performance for those who wanted to watch from home. The marquee event announced the hotly anticipated iWatch and iPhone 6, a newer version of the current iPhone with a larger screen and better battery life. But arguably the most interesting announcement of all revealed Apple Pay, enabled by the iPhone 6′s NFC capabilities.
Email is one of the most effective marketing channels, consistently able to drive high levels of traffic and conversion.
However if you’ve been running various campaigns, with different content, subject line variations and goals how do you know whether they’re successful or not? Can you be sure that any uplift is directly attributable to your last ‘brilliant’ email? Do you even know what you should be looking out for?
When planning any campaign, on any marketing channel, it’s vital that ...
Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software. Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.
Display was the most popular channel for retargeting, used by 81% of marketers. Search came in second, at 77%, while social, mobile and ...
The more things change in the US mobile payments space, the more they seem to stay the same. The landscape continues to rapidly evolve, with many players experimenting with and launching new products. Consumers remain tepid about paying for goods and services with their phones at the point of sale, although increased exposure to mobile payments is helping drive adoption and growth, according to a new eMarketer report, “US Mobile Payments 2014: Updated Forecast and Key Trends Driving Growth.”
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