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Research

Nine Intriguing Internet Marketing Statistics We've Seen this Week

Author:
David Moth
Source:

Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.
 
This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.
 
For more of the same download Econsultancy's Internet Statistics Compendium...

Marketers: Plug In These Numbers

Author:
Jack Loechner
Source:

According to the American Consumers Newsletter by Cheryl Russell, Editorial Director, New Strategist Press, here’s a collection of hot trend metrics and back stories, for classic marketing segmentation.
2013 Births, Population and Projections
At first glance, the 2013 estimate of births in the United States changed little: the 3,957,577 estimate of 2013 was only 4,736 greater than 2012 and remained at a level 8% below the all-time high of 4,316,233 in 2007.

Something You Might Want: Real-Time Marketing in Financial Services

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THE CHALLENGE: 77% of marketers believe real-time personalization is crucial, but 60% struggle to achieve it. The concept of real-time marketing is not new—for decades, brands have used Customer Relationship Management (CRM) solutions to organize customer information and tee up the “next best offer” to be communicated in “pull”/inbound channels. In general, such solutions have been limited by data access, analytical capabilities, and narrow channel application.
 

Demystifying the Middle Market

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An actionable understanding for life insurance
 
The middle market is a top priority for many insurance carriers, and it's no surprise—with about 35 million underinsured middle-market households, insurers could add roughly $10 trillion in life insurance coverage by reaching this market more effectively.
 
To give you valuable insights into the middle market, Epsilon and LIMRA partnered on an in-depth study of more than 6,000 consumers to identify unique segments of this market.
 

Every CMO Needs to Read the New York Times Innovation Report

Author:
C.C. Chapman
Source:

You were never meant to be able to read the New York Times Innovation Report.
 
It was an internal document that cost the company thousands of hours of time and money to research and assemble. The report is as much about the internal culture there as it is about the digital media landscape. The Nieman Journalism Lab has an amazing breakdown of the key takeaways from the report. You should take the time to read it, too. Both will give you plenty to think about.
 

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