What gets measured gets done. But these days, you can only measure so much -- so what should you measure?
If you are engaged in landing page optimization, the metric you are optimizing heavily influences the success of your optimization efforts.
In this week's chart, we'll take a look at what metrics marketers are using to measure the effectiveness of their websites...
Look, we all know we have a problem. Marketers, that is. But we just can't stop ourselves. We love -- love -- acronyms. We can speak almost exclusively in them sometimes. If it's more than one word, we'll shorten it to two or more letters.
Sure, acronyms serve a purpose. Some phrases are repeated so often and are so unwieldy to the tongue that it just makes sense. I mean, who wants to say "search engine results page" 4,000 times a day? Just say SERP. It's short, and it rhymes with "burp," so it's even fun to say...
Two marketing styles I come across daily have me wondering if there’s such a thing as a marketing generation gap.
One is based on the old-school way where brands spend huge amounts on media each year. Used to getting professional services like planning and specialist advice for free, the marketers who helm this style focus on squeezing every ounce of benefit from the relationships their media budgets buy. The margins from media commissions used to be so fat it could cover a lot of costs so this "free" value added service was a viable practice.
It's not as sexy as scoring touchdowns or launching flashy new lead generation campaigns, but effective blocking and tackling often separates the champions from the also-rans.
In this week's chart, we'll take a look at the blocking and tackling of the B2B world – lead management...
Marketing and IT can often seem like oil and vinegar: Their work flows, agendas, and objectives just don't mix. But collaboration can diminish frustrations and lead to solid business results. Forrester Research, Inc. advises marketing and IT leaders to follow a three-step recipe and align their people, process, and technology in its latest report “The CMO and CIO Must Accelerate on Their Path to Better Collaboration” based on an online survey conducted in partnership with Forbes Insights.