The World Wide Web Consortium (W3C) is working to develop open standards that will enable companies and individuals to make secure payments over the web. Today (Wednesday 15 October) it launched a Payments Interest Group, which it hopes will attract industry participants from banks and card providers, e-commerce companies, merchants, the suppliers of browsers and digital wallets, telecoms operators and other interested parties, including regulatory bodies.
Marketing in Canada sure changed on Canada Day (July 1, 2014) this year. That’s when the new Canada Anti-Spam Law (CASL) went into effect.
CASL provides one of the strictest anti-spam regulations in the world and it’s clearly designed to drive spammers out of Canada. And, if you think you’re exempt just because your company is headquartered in the States, think again. Canadian regulatory agencies are working closely with US regulators like the Federal Trade Commission (FTC) to enforce both CASL and its US version, ironically called the CAN-SPAM Act...
Consumers continue to resist mobile payments as concerns over data security loom large in ecommerce transactions, according to a new global survey from digital-payments platform PayPal.
While 78 percent of respondents said paying online is easy, a full 42 percent said they do not use mobile devices for payment. The survey, which polled 15,105 adult banked consumers in 15 countries, also found that Americans felt much more secure about sharing financial data online than consumers in many other countries....
As American marketers, we can sometimes become so involved with our lives and businesses here at home that we don't stop to think about what's happening outside of our own borders. But some regulations are coming down the pike that may shake us out of our complacency.
Right now, the international data-driven digital community is preparing for a new wave of regulations as data-driven marketers look to our neighbors to the north. On July 1 Canada's Anti-Spam Law (CASL) will go into effect and limit marketers' ability to send emails for commercial purposes.