The Department of Homeland Security recently issued data security guidance to owners and operators of critical infrastructure. It applies to organizations whose networks have been compromised by a cyber-attack as well as to those who want to improve their network security preparedness; banks fit nicely into both categories.
A little over a year ago, a who’s who of leading Internet players announced the Domain-based Message Authentication, Reporting and Conformance (DMARC) working group, an industry-based approach to combating spam, phishing and other forms of messaging abuse. And on Feb. 6, its one-year anniversary, DMARC.org announced a rather amazing accomplishment: The DMARC standard now protects almost two-thirds of the world's 3.3 billion consumer mailboxes worldwide, and was responsible for blocking 325 million unauthenticated messages in November and December 2012 alone.
On the surface, Facebook and Twitter are a bank marketer's dream.
Access to millions of people through a single social login process (whereby users don't need separate passwords and usernames for their Internet bank accounts). All of your customers right on the platform. And aid in registering and creating new online accounts.
Even a year ago, only days after the DMARC standard was officially unveiled, its impact on email marketers and other senders was already clear. Senders who’d been authenticating mail from their domains suddenly had better visibility into their subscribers’ experience and a powerful and easy way to protect their customers and brands from phishing and other email abuse. It worked from day one.