Consumers continue to resist mobile payments as concerns over data security loom large in ecommerce transactions, according to a new global survey from digital-payments platform PayPal.
While 78 percent of respondents said paying online is easy, a full 42 percent said they do not use mobile devices for payment. The survey, which polled 15,105 adult banked consumers in 15 countries, also found that Americans felt much more secure about sharing financial data online than consumers in many other countries....
As American marketers, we can sometimes become so involved with our lives and businesses here at home that we don't stop to think about what's happening outside of our own borders. But some regulations are coming down the pike that may shake us out of our complacency.
Right now, the international data-driven digital community is preparing for a new wave of regulations as data-driven marketers look to our neighbors to the north. On July 1 Canada's Anti-Spam Law (CASL) will go into effect and limit marketers' ability to send emails for commercial purposes.
At this point, the topic may make your eyes glaze over. But make no mistake: net neutrality is a big deal for that ad business, and in turn, the ad-supported media ecosystem.
The companies that control the last mile of the Internet -- the likes of Comcast and Time Warner Cable -- would like to be able to charge different prices for the use of their pipes into the home.
But while the net neutrality debate has focused on companies that provide entertainment or services on the web -- Google, Facebook and Netflix, for example -- it is also significant for ...
There's a constant push for marketers to provide customers with even more personalized, relevant, valuable experiences with brands. Of course, it's customer info—those personal details—that make that happen. In fact, there seems to be this insatiable demand for customer data. But as marketers try to craft the ultimate multichannel experience for consumers, there remains an underlying question: When have marketers crossed over from being personal to just plain creepy and intrusive?