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Something You Might Want: Real-Time Marketing in Financial Services

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THE CHALLENGE: 77% of marketers believe real-time personalization is crucial, but 60% struggle to achieve it. The concept of real-time marketing is not new—for decades, brands have used Customer Relationship Management (CRM) solutions to organize customer information and tee up the “next best offer” to be communicated in “pull”/inbound channels. In general, such solutions have been limited by data access, analytical capabilities, and narrow channel application.
 

Demystifying the Middle Market

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An actionable understanding for life insurance
 
The middle market is a top priority for many insurance carriers, and it's no surprise—with about 35 million underinsured middle-market households, insurers could add roughly $10 trillion in life insurance coverage by reaching this market more effectively.
 
To give you valuable insights into the middle market, Epsilon and LIMRA partnered on an in-depth study of more than 6,000 consumers to identify unique segments of this market.
 

Measuring success in a multichannel world: Effective attribution in financial services

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THE CHALLENGE: As many as 80% of marketers continue to use “last click” methods as part of their primary attribution marketing strategy. Are you part of the 80%? In this complex, omnichannel environment, you must move beyond traditional attribution models to understand what’s truly driving consumers to convert so you can allocate advertising budgets more effectively.
 

Q3 2013 Email Trends and Benchmarks

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Beyond the Welcome

From new technologies to mobile devices, the ways in which consumers engage with email continue to evolve. So far, this year we have witnessed the development of several new strategies and solutions that have advanced the email channel and its impact on consumer behavior.

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