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Epsilon Rebrands as End-to-End Marketing Solution

Author:
Al Urbanski
Source:

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Epsilon, the Alliance Data-owned company whose menu spans data collection, agency creative services, and cross-channel execution, today announced a “major rebranding” designed to make CMOs aware of its wide capabilities.
“This rebranding is a culmination of a process we started over a year ago called ...

What Apple Pay Could Mean for Retailers

Source:

Apple is a tech-scene rockstar. Announcements for new products are treated like blowout concerts—highly exclusive events with such high demand for attendance that the September 9, 2014 event had a corresponding livestream and U2 performance for those who wanted to watch from home. The marquee event announced the hotly anticipated iWatch and iPhone 6, a newer version of the current iPhone with a larger screen and better battery life. But arguably the most interesting announcement of all revealed Apple Pay, enabled by the iPhone 6′s NFC capabilities.

French Bank Will Let Users Tweet Money Transfers

Source:

In France, holding a Twitter account and a bank card will be enough for anyone to tweet money.
Officials from Groupe BPCE, France's second-largest bank by branches, and its online-payment unit S-Money will unveil details of the service tomorrow at a press event in Paris. Twitter users will be able to "send money to other users easily, rapidly, securely and free of charge with a simple tweet," BPCE said last month in a statement previewing the feature.

Consumers Bullish on a Mobile Payments Future

Source:

The more things change in the US mobile payments space, the more they seem to stay the same. The landscape continues to rapidly evolve, with many players experimenting with and launching new products. Consumers remain tepid about paying for goods and services with their phones at the point of sale, although increased exposure to mobile payments is helping drive adoption and growth, according to a new eMarketer report, “US Mobile Payments 2014: Updated Forecast and Key Trends Driving Growth.”

EBay to Split Off PayPal as Mobile Payments Gain Ground

Author:
Spencer Soper
Source:

EBay Inc. is spinning off its PayPal division, heeding demands by activist shareholder Carl Icahn and giving the business independence it can use to contend with rising competition from Apple Inc. and Google Inc.
EBay and PayPal will become independent companies in 2015, subject to customary conditions, the San Jose, California-based company said in a statement today. Chief Executive Officer John Donahoe, who said in March a full separation was “not a good idea,” won’t have an ...

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