Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.
Juniper’s “Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017” report looks at which types of content consumers will be comfortable buying via their smartphones and tablets. Additionally, the report examines how carrier billing will impact mobile monetization.
Advertisers already know what people are up to on their personal computers. But understanding their online whereabouts on smartphones or tablets has remained elusive. A number of companies are trying to better pinpoint mobile users' online activity with new software and techniques they say could help advertisers track users across devices.
A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design
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