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Macy's Offers Digital Wallet Option

Vicki M. Young

Macy’s Inc. on Tuesday offered its customers a digital wallet option to store and manage Macy’s offers as well as payment options online. Users first need to fill out a profile, and once the individual is signed into that profile, the person can then choose My Wallet on the navigation menu. Users who register their Macy’s credit card will see Star Passes promotions automatically added to the wallet. Users can add up to 10 credit card options.
Users who ...

Square Cash Now Supports Peer-to-Peer Payments Sent via Text Message

Kevin Fitchard

Square is making its already simple consumer payments network that much easier to use with a new SMS feature that lets you send funds to anyone with a mobile phone number.
When Square launched its Cash peer-to-peer payments service last year, it made transferring funds as simple as sending an email. Apparently that wasn’t easy enough. A new update to Square Cash now lets customers transfer funds through a text message.
Square doesn’t use ...

Here's to the Branchless Bank

Tom Levey

Some years ago NatWest bank ran a TV ad campaign which depicted an elderly lady struggling through a snowy high street trying to find a bank, only to find that every branch had been turned into a ‘trendy wine bar’. The message was that no amount of telephone banking (the Internet was then in its infancy) could replace the security and convenience of popping into your local branch and chatting to a familiar bank manager.

Canada Anti-Spam Law (CASL): Why Text Message Marketing is Much Safer than E-Mail Marketing

Bob Bentz

Marketing in Canada sure changed on Canada Day (July 1, 2014) this year. That’s when the new Canada Anti-Spam Law (CASL) went into effect.
CASL provides one of the strictest anti-spam regulations in the world and it’s clearly designed to drive spammers out of Canada. And, if you think you’re exempt just because your company is headquartered in the States, think again. Canadian regulatory agencies are working closely with US regulators like the Federal Trade Commission (FTC) to enforce both CASL and its US version, ironically called the CAN-SPAM Act...

3 Critical Statistics Shaping The Future Of Marketing

Rachel Serpa

Today’s seasoned marketers have weathered a slew of digital marketing fads, theories and game changers, from the dawn of email, to 3rd party tracking cookies and counting Facebook likes.
Yet, if there is one thing these marketing vets have learned, it’s that the marketing landscape will never stop evolving. And as channels like mobile, social and the Internet of Things continue to expand, these changes will only come faster and more frequently.

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