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Mobile

Wal-Mart and Allies in Face-Off with Apple Pay Over Mobile Payments

Author:
Nathan Layne and Nadita Bose
Source:

Suddenly it's Apple versus Wal-Mart in the fight for shoppers' digital wallets.
With the development of a new mobile payment system, a group of retailers led by Wal-Mart Stores (WMT.N) is aiming to upend the $4.5 trillion credit card market and control the precious transaction data generated at the checkout line.
The difficulty of the task became clear ...

Apple CEO Fires Back as Retailers Block Pay

Author:
Deepa Seetharaman
Source:

Apple Inc CEO Tim Cook fired back at CVS and Rite Aid on Monday after the drugstore chains blocked the iPhone maker's mobile payments service, saying there were plenty of other retailers around the world to sign up.
Apple Pay launched about a week ago and saw more than a million credit cards registered over the first 72 hours. It already totes up more transactions than all other "contact less" payment methods combined, Cook said, citing Visa and Mastercard data.
Such services, through ...

2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

Author:
Neal Leavitt
Source:

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are - year-after-year, being bandied about and ...

Can Apple Make Mobile Payments Pay in the U.S.?

Author:
Mark Bergen
Source:

At some point next year, you may decide to ditch your wallet. With a touch of your thumb and a tap of your phone, you can pay for everything you need. Then one day you pull out your phone at a drugstore and the cashier says the mobile terminal is down. Or maybe your phone dies.
These are the not inconsiderable hurdles that could greet Apple's mobile-payment system Apple Pay, which went live last week. As sometimes happens when Apple wades into a particular arena, tech pundits have declared Apple Pay will "kill the credit card" and "change everything."

Epsilon Rebrands as End-to-End Marketing Solution

Author:
Al Urbanski
Source:

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Epsilon, the Alliance Data-owned company whose menu spans data collection, agency creative services, and cross-channel execution, today announced a “major rebranding” designed to make CMOs aware of its wide capabilities.
“This rebranding is a culmination of a process we started over a year ago called ...

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