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Loyalty

Orbitz Excited About Launch of Orbitz Rewards Visa Card

Author:
Jim Tierney
Source:

To say that Chris Orton, COO & President, Orbitz Worldwide, is excited about today’s launch of the Orbitz Rewards Visa Card would be an understatement.
Besides the plethora of benefits travelers can receive from the Orbitz Rewards Visa Card, Orton is confident his company’s new Rewards Visa Card is superior to any others in the industry. The new credit card launch comes six months after Orbitz unveiled its Orbitz Rewards loyalty program.
“We’ve been on a journey for a couple of years,” Orton told Loyalty360. “The first step....

Linking Data with Desire: A Q&A with MasterCard Loyalty Solutions

Source:

Most marketers might not see MasterCard as a matchmaker, but its Card Linked Offers does just that – it partners payment card issuers and merchants so they can win over the customers they seek.
Specifically, the program couples issuer data with cardholder spending insights to deliver personalized offers that are relevant. The more a cardholder spends with a merchant, the more tailored the offers can become. Because the offer is linked to a payment card, the customer never has to show a coupon – the savings automatically happen...

Younger Customers Would Switch Banks for Targeted Digital Coupons, Offers

Author:
Jim Tierney
Source:

A high percentage of younger consumers (26% of 18- to 25-year-olds and 31% of 26- to 34-year-olds) say they would switch banks to gain access to a bank’s targeted digital coupons and offers, according to the latest AlixPartners Mobile Financial Services Tracking Study.
Speaking at the first annual CardLinX Forum, hosted by The CardLinX Association in Las Vegas, Bob Hedges, managing director at the global business-advisory firm AlixPartners, shared key insights on trends in mobile shopping and couponing from the study in a press release.

How are Companies Trying to Increase Customer Lifetime Value?

Author:
Graham Charlton
Source:

Customer lifetime value matters, so how are companies attempting to improve retention rates?
Our recent Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report (produced with the help of Sitecore) has one answer: improving customer experience.
The report finds that 64% rate customer experience as the best tactic for improving CLV, followed by better use of data and personalistion....

Building Customer Loyalty in the Digital Age

Author:
Betsy Farber
Source:

Consumers interact with marketing messages the same way they interact with other people -- through emotion. Here's how to tap into basic human triggers.

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