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Loyalty

Younger Customers Would Switch Banks for Targeted Digital Coupons, Offers

Author:
Jim Tierney
Source:

A high percentage of younger consumers (26% of 18- to 25-year-olds and 31% of 26- to 34-year-olds) say they would switch banks to gain access to a bank’s targeted digital coupons and offers, according to the latest AlixPartners Mobile Financial Services Tracking Study.
Speaking at the first annual CardLinX Forum, hosted by The CardLinX Association in Las Vegas, Bob Hedges, managing director at the global business-advisory firm AlixPartners, shared key insights on trends in mobile shopping and couponing from the study in a press release.

How are Companies Trying to Increase Customer Lifetime Value?

Author:
Graham Charlton
Source:

Customer lifetime value matters, so how are companies attempting to improve retention rates?
Our recent Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report (produced with the help of Sitecore) has one answer: improving customer experience.
The report finds that 64% rate customer experience as the best tactic for improving CLV, followed by better use of data and personalistion....

Building Customer Loyalty in the Digital Age

Author:
Betsy Farber
Source:

Consumers interact with marketing messages the same way they interact with other people -- through emotion. Here's how to tap into basic human triggers.

Word-of-Mouth’s New Competition: “Word-of-Computer”

Author:
Stephanie Cohen
Source:

In a world where computers get smarter based on the information we provide them, people’s devices are going to start suggesting well-targeted services and products — with the goal of making those suggestions as good as the ones people get today from their friends and family. This is going to present new challenges, as well as new opportunities, for financial services companies already under pressure to show short term returns and measurable growth.

How Big Data can Lead to Big Loyalty

Author:
Jane Paolucci
Source:

By now it's no secret that we are in the age of the customer. Empowered by mobile devices and social media channels, customers can (and do) provide unfiltered, real-time feedback on your products and services. Their feedback is often leveraged early on in the creation of new products and services.
For some marketers and product managers, this means that customer satisfaction is their No. 1 metric.
When done right, customer-centric marketing means first ...

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