How do you keep your customers satisfied and coming back to your store for more? Give them loyalty program benefits that matter most. New findings from the Nielsen Global Survey of Loyalty Sentiment showed that the biggest attraction for retailer loyalty program participants was discounted or free products. But if loyalty program membership isn’t free and easy—or the benefits to the consumer aren’t clear—there's a good chance consumers won't join.
AmEx has made a fairly significant improvement to its points redemption system, via the financial institution’s mobile app. So all those points that AmEx users rack up when swiping their card or making online purchases, can now actually be automatically used right after the transaction for a designated purchase.
For all the social chatter happening on social networks, retailers shouldn’t expect too much engagement with their brands in the digital space – yet. Consumers who recommend brands to others are still more likely to do it face-to-face (80%) or by email (51%) rather than by broadcasting on social media networks (39%). But brand conversation in social spaces is growing, and retailers need to be ready for when the tipping point occurs.