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Bridge or Barrier? Selling Life Insurance to Millennials

Erick Schmidt

When economic times are tough, life insurance companies are one of the first to feel the pressure. Within the larger financial picture, life insurance can be pushed into the background of “nice to have”. The expense doesn’t always seem worth the benefit, especially to younger audiences who aren’t yet concerned with their end of life plans. This audience needs to see the benefits of life insurance and how it fits into their lives in order to begin a relationship with your company. Instead, some companies are using a strategy of guilt and fear to reach the audience.

Personalization Is Hiscox's Best Policy

Elyse Dupré

Small businesses owners can often feel like Goldilocks when selecting services. A database might be too small, or a technology solution might be too big. But rarely do they find services that fit their needs. Global insurance company Hiscox sought to change all of that by using data and segmentation to deliver personalized experiences that are just right.

Does Your Car Need a Privacy Policy? The AAA Says, Yes

Kate Kaye

Most new car buyers may not realize it, but they've probably signed an agreement allowing the maker of their new ride to track data on car location and times of day they're behind the wheel.
Today, following a recently-introduced Driver Privacy Act and increased interest by the Federal Trade Commission in vehicle data tracking practices, AAA suggested best practices for car companies to protect consumer driving data.
The three principles are simple enough: provide transparency of what data is collected and ...

Blue Cross Blue Shield Mocks in Latest Ads

Ken Wheaton

If were the product of a private-sector entity, it's likely that things would be playing out differently in the wake of its disastrous rollout. The figurative streets would be paved with figurative blood as heads rolled, legal action might be in the offing and competitors would definitely be jumping on the opportunity.
But it turns out that at least one company is taking advantage of the situation, if ever so gently...

Creating the highest quality insurance prospects through lead optimization

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THE CHALLENGE: As many as 73% of consumers visit at least one insurer’s website when shopping for insurance. Now more than ever, insurance marketers need to capture online leads and focus on attracting more high-quality online visitors.

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