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Insurance

AARP Launches YouTube Series

Author:
Tanya Irwin
Source:

In its ongoing efforts to create engaging original content online for the 50-plus audience, AARP is launching a series on YouTube called “Movies for Grownups.”
 
The series is an expansion of the TV show, which is already currently on RLTV. Viewers can subscribe to the “Movies for Grownups” YouTube series for free.
 
The series feature...

Liberty Mutual Insurance Increases Mobile Web Features to Streamline Policy Management

Author:
Lauren Johnson
Source:

Liberty Mutual Insurance is making it easier for group life and disability clients to manage their policies via their mobile devices.
 
The update is being rolled out across Liberty Mutual Insurance’s MyLibertyMobile mobile Web site. Clients can log in at MyLibertyMobile.com.
 
Liberty Mutual Insurance offers a variety of products and services, such as ...

Auto Insurers Bank on Big Data to Drive New Business

Author:
Clint Boulton
Source:

Automobile insurance companies have been trying for years to convince customers to pay premiums that vary based on their driving habits, by promising to reduce premiums for better drivers. But the programs have failed to catch fire, partly because of privacy concerns, but also because some drivers worry data about their driving will be used to increase their premiums. But insurers are hoping that customers have become comfortable enough with other location-based applications such as Google Maps, which track their whereabouts, to give their programs a chance.

Insurance Marketing: You Don’t Sell Insurance, You Sell B2B Services

Author:
Eoin Keenan
Source:

Perception plays a huge part in marketing. Before they’ve spoken to you, the only evidence they have is their perception of your business. It’s your job to manage that perception and make sure that the business your prospects perceive is the same as the one you’re actually operating.

Allstate Affinity Solutions Announces New Relationship with United Airlines

Source:

Allstate Insurance Company has announced that members of United Airlines' MileagePlus program may earn MileagePlus award miles for pursuing Allstate for a new auto or homeowners policy.
 
Together with United, Allstate has developed this exclusive consumer offer to add value for new Allstate customers and build member loyalty within the MileagePlus program. This relationship is a trailblazer in the insurance industry and is one of the first programs of its kind to offer rewards...

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