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Q2 2014 Email Trends and Benchmarks

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Leverage marketing data and use it as the foundation of your email strategy. Let the data tell you how, when, what and who to communicate with to ignite customer connections and deliver exceptional brand experiences.

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Canada Anti-Spam Law (CASL): Why Text Message Marketing is Much Safer than E-Mail Marketing

Bob Bentz

Marketing in Canada sure changed on Canada Day (July 1, 2014) this year. That’s when the new Canada Anti-Spam Law (CASL) went into effect.
CASL provides one of the strictest anti-spam regulations in the world and it’s clearly designed to drive spammers out of Canada. And, if you think you’re exempt just because your company is headquartered in the States, think again. Canadian regulatory agencies are working closely with US regulators like the Federal Trade Commission (FTC) to enforce both CASL and its US version, ironically called the CAN-SPAM Act...

3 Critical Statistics Shaping The Future Of Marketing

Rachel Serpa

Today’s seasoned marketers have weathered a slew of digital marketing fads, theories and game changers, from the dawn of email, to 3rd party tracking cookies and counting Facebook likes.
Yet, if there is one thing these marketing vets have learned, it’s that the marketing landscape will never stop evolving. And as channels like mobile, social and the Internet of Things continue to expand, these changes will only come faster and more frequently.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Perry Simpson

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.
In an official Google Plus update earlier last week, Google unveiled a new “unsubscribe” button for Gmail users. According to the post, the aim is to decrease the likelihood of emails being marked as spam and to simplify the unsubscribing process; putting an end to, “sifting through an entire message for that one pesky link.” ...

Avoid the Trash Can: When to Send Emails


Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes. Yet key benchmarks such as click rate and transaction rate continue to decline. As it gets harder to cut through the inbox clutter, email marketers increasingly seek new ways to upgrade the relevancy of their communications, according to a new eMarketer report, “Email Benchmarks 2014: Richer Data, Mobile Optimization Crucial for Greater Relevancy.”

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