Click rates on marketing emails delivered through Gmail dipped below Yahoo's in both August and October, the first time Gmail has surrendered its number one position for click percentage in at least five years, according to a study released yesterday by Epsilon.
The reason: marketing emails left languishing unopened—or opened after the promotion had ended—in Gmail Promotions tabs.
“There are two types of people,” says Quinn Jalli ...
The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there hadn't been an announcement from Google. I wasn't the only one who noticed, either.
There is no doubt there will be cries that Google has, once again, killed email marketing. But to understand what impact this may have requires that we start by understanding what has changed.
Email messages are, by and large ...
Have you ever been asked by one of your friends or family members: So, what is it exactly that you do?
You stand there, jaw dropped, stomach twisted, heavy hearted, as a single tear rolls down your cheek ...
Okay, maybe it’s not that dramatic, but it hurts!
For all the hard work that we do as marketers, sometimes the recognition for our efforts is not quite as worldly as we would hope. In fact, a study showed that marketers are less popular than politicians and lawyers. That’s kind of a hard pill to swallow, right?
Did you know that marketers sent over 838 billion emails in 2013? That's almost three times the number of stars in the Milky Way Galaxy. I hope I'm not the only one who thinks that statistic is mind-blowing.
In a close second to the number of emails sent this year and the total number of stars in our galaxy is the amount of data out there on email marketing. With so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information.
As a fellow email marketer...
A recent study from DMA reported that 75.8% of marketers are using more promotional emails to market their business than they were just three years prior. In fact, Forrester Research predicts that “email marketing spending will balloon to $2 billion in 2014 with retention email, services, and ad-sponsored acquisition newsletters all representing a bright spot.”