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B2C Email Marketing More Effective Than You Think: 58% Might Buy After Reading

Brafton Editorial

You know email is still one of the best ways to reach your customers – and by putting digital content formats like white papers and infographics behind download walls, it’s easier to build up contact lists. Survey data released by Ask Your Target Market (AYTM) shows email marketing does more than fuel outreach efforts – it’s actually driving sales,​ too​.

Why Interactive Images Will be the Next Big Thing

Joseph Dumont

Marketers are always looking for a game changer. Here's how image-based interactive marketing will explode on the world stage.
How much can you do with your images? Today, image formats are extremely limited. Marketers generally have JPEGs, GIFs, and PNGs to work with before they begin to dip into richer media like Flash and video. Every day, brands upload millions of images to the web. Sadly, those images are not being utilized to their full potential.

Three Email Marketing Improvement Challenges for 2014

Karen Talavera

Now that the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out?
Improving email open and click-through rates is an ever-present task, but I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and instead try program-level objectives on for size.
Challenge yourself with the following three worthy email performance improvement objectives for the remainder of your marketing and business year.

Tags: Email

I Call B.S. on B-to-B and B-to-C

Barbara Apple Sullivan

In today's digital age, the traditional categories of b-to-b and b-to-c marketing are converging, and frankly, it's about time. I've always believed that making a distinction between the two is irrelevant, but Keith Navratil's recent column has made it clear that the industry continues to insist on categorizing marketing to businesses and individual consumers as two entirely separate strategies. I'm calling B.S.

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