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Email is 40x Better for New Customer Acquisition: Six Tips for Writing Effective Subject Lines

Author:
Courtney Wiley
Source:

According to McKinsey & Company, email is almost 40 times better at acquiring net new customers than Facebook and Twitter.
Hard to believe? Not if you consider that the number of email users is exploding, offering test beds galore: Radicati predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 billion in 2014 to over 2.8 billion in 2018.
Yes, our team cites email as the most effective lead generation tactic, but we're not alone. Forty-two percent of businesses, along with ...

16 Most Important Email Marketing KPIs for Your Business

Author:
Christopher Ratcliff
Source:

Email is one of the most effective marketing channels, consistently able to drive high levels of traffic and conversion.
However if you’ve been running various campaigns, with different content, subject line variations and goals how do you know whether they’re successful or not? Can you be sure that any uplift is directly attributable to your last ‘brilliant’ email? Do you even know what you should be looking out for?
When planning any campaign, on any marketing channel, it’s vital that ...

A Day in the Life of a Marketer [Infographic]

Author:
Verónica Maria Jarski
Source:

Does the ringing of your morning alarm clock sound like the firing of a starting gun?
For most marketers, it does. Marketers often find themselves rushing from task to task and fighting the numerous distractions and lack of structure that affect their productivity.
The following infographic by AtTask shows the highlights and lowlights of a marketer's typical day....

French Bank Will Let Users Tweet Money Transfers

Source:

In France, holding a Twitter account and a bank card will be enough for anyone to tweet money.
Officials from Groupe BPCE, France's second-largest bank by branches, and its online-payment unit S-Money will unveil details of the service tomorrow at a press event in Paris. Twitter users will be able to "send money to other users easily, rapidly, securely and free of charge with a simple tweet," BPCE said last month in a statement previewing the feature.

How to Innovate Your Email Marketing: Unlock the Fourth Type of Campaign

Author:
Michael Fisher
Source:

There's still room for innovation in email marketing.
Many are quick to write off email as old-fashioned, but think about the customer experience: Members of your audience no longer sit down to check their Hotmail account once a day or once a week; email is now a habitual part of the consumer and customer experience.

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