Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
What isn't considered marketing these days? Customer service, branding, analytics, tech, even procurements; if something impacts the customer experience, the responsibility—and the repercussions—often fall directly into marketing's already overfilled court.
A few months ago we highlighted Gmail’s new promotions tab, which makes for a much more visual email experience (Google Makes Your Inbox Pinteresting). Despite this feature being adopted by users, many brands are not optimizing emails to this format. From the image below, it is clear that emails optimized for this lay-out really pop-out, increasing likelihood for engagement.
At Econsultancy’s recent Digital Transformation event it was suggested that businesses could improve productivity by getting rid of email for internal communications.
The theory is that doing away with email saves time as employees aren’t fighting a constant battle with their overflowing inboxes.
Also, your colleagues will think twice about sending frivolous messages or trying to kick tasks down the line if they have to get in touch by instant messenger ...
As American marketers, we can sometimes become so involved with our lives and businesses here at home that we don't stop to think about what's happening outside of our own borders. But some regulations are coming down the pike that may shake us out of our complacency.
Right now, the international data-driven digital community is preparing for a new wave of regulations as data-driven marketers look to our neighbors to the north. On July 1 Canada's Anti-Spam Law (CASL) will go into effect and limit marketers' ability to send emails for commercial purposes.