Promoting your products/services through email is one of the great ways for you to allure vast customer base, and accountants or accounting firms know that once the rush starts, there will be no rest until it is all placed aside in late April. It would not extend until tax filing period comes into focus.
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals.
SUMMARY: Capital Insurance Group needed a way to bring its email program to the forefront of its communications with customers. To reach consumers at a critical point in its policyholder lifecycle, the team used email content to highlight services specifically benefiting certain groups of policyholders.
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