Let's face it: our target customers are now spending only a small fraction of their time online looking at emails and Googling for information -- most of their time online is now spent visiting social networks and other sites across the Web.
Marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be. But getting to the right people wherever they may be consuming content is only one part of the equation: how can you ensure that you are reaching your target audience at the right time, at every stage of the buying process?
Many of us check our email constantly, but when it comes to snail mail, our inbox gets a little neglected. A company called Outbox is looking to change that, turning the traditional mail you receive in your mailbox into a digital format you can read anywhere.
Here’s how it works: Once you sign up for Outbox, the company will visit your mailbox three times a week and collect your mail on your behalf. Once it gets your mail, it then sorts it, scans it, and sends you digital versions that you can access from a smartphone app or a website on your computer.