Let's face it: our target customers are now spending only a small fraction of their time online looking at emails and Googling for information -- most of their time online is now spent visiting social networks and other sites across the Web.
Marketers need a balanced mix of programs beyond email and search to effectively reach prospects wherever they may be. But getting to the right people wherever they may be consuming content is only one part of the equation: how can you ensure that you are reaching your target audience at the right time, at every stage of the buying process?
Many of us check our email constantly, but when it comes to snail mail, our inbox gets a little neglected. A company called Outbox is looking to change that, turning the traditional mail you receive in your mailbox into a digital format you can read anywhere.
Here’s how it works: Once you sign up for Outbox, the company will visit your mailbox three times a week and collect your mail on your behalf. Once it gets your mail, it then sorts it, scans it, and sends you digital versions that you can access from a smartphone app or a website on your computer.
Automobile insurance companies have been trying for years to convince customers to pay premiums that vary based on their driving habits, by promising to reduce premiums for better drivers. But the programs have failed to catch fire, partly because of privacy concerns, but also because some drivers worry data about their driving will be used to increase their premiums. But insurers are hoping that customers have become comfortable enough with other location-based applications such as Google Maps, which track their whereabouts, to give their programs a chance.
The possible ending of mail delivery on Saturdays will force direct marketers to make adjustments to already established plans, but the biggest question facing them right now is whether the plan will happen on its current timeline.
Although the U.S. Postal Service announced it would no longer deliver mail on Saturdays beginning in August, there’s some question whether the quasi-governmental unit can make ...