Nowadays, evolution is the name of the marketing game. But marketers don't need to look back 50, 20, or even five years to see the exponential change in the industry over time. In just the past few years marketers have been inundated with new technologies, innovative strategies, and pressing customer expectations.
You check in on your phone or maybe you interact with a kiosk upon arrival at the airport. Then you're marketed at to join the airline's loyalty club or to upgrade your seat. You grab a stool at the airport bar and use the airline's app to make sure your flight's on time. Your flight is blessedly not delayed by weather, so you board a plane and sit down. There's a touchscreen on the seat in front of you. You receive an immediate alert if your bag goes missing and a second alert when your bag is, hopefully, found.
On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant.
Moreover, 20% of retail marketers report that digital now accounts for 50-75% of their total spend, and 19% say that it constitutes 75-100% of their marketing budget.
The findings come from a survey conducted in December 2013 of 82 senior-level marketers who work for retailers (brick-and-mortar businesses and e-tailers)...
Small businesses owners can often feel like Goldilocks when selecting services. A database might be too small, or a technology solution might be too big. But rarely do they find services that fit their needs. Global insurance company Hiscox sought to change all of that by using data and segmentation to deliver personalized experiences that are just right.
At Direct Marketing Club of New York's Annual Outlook luncheon, keynote speaker Bruce Biegel told a rapt audience that spending on “direct and digital” marketing will increase about 5.5% in 2014. Biegel, senior managing partner for Winterberry Group, also said that the management consulting firm expects U.S. digital ad spending to reach $50.6 billion in 2014, up 14% over 2013.