Some years ago NatWest bank ran a TV ad campaign which depicted an elderly lady struggling through a snowy high street trying to find a bank, only to find that every branch had been turned into a ‘trendy wine bar’. The message was that no amount of telephone banking (the Internet was then in its infancy) could replace the security and convenience of popping into your local branch and chatting to a familiar bank manager.
When Westpac New Zealand recently took its Google Glass app on a road show to branches up and down the country, customer reactions took the bankers by surprise.
For example, customers were not as interested in using voice commands with wearable computers as expected. Many in the U.S. feel that voice commands are going to be the feature that makes wearables supremely useful, and Westpac's Google Glass app is set up so the user can ask things like ...
With a total of seven spots debuting, there's a fresh new lineup for this week's edition of the Viral Video Chart, which covers the seven days that ended Sunday.
Taking the crown at No. 1 is TD Bank with its "#TDThanksYou" campaign, which garnered 6.2 million views last week, according to Visible Measures.
For its annual customer appreciation day, the Toronto-based bank surprised focus group members with talking ATMs -- "Automated Thanking Machines" -- that dispensed personal gifts. The 3.5-minute tearjerker documents...
Handing out free gifts to customers (and filming it) always creates a heartwarming feeling about a brand -- as companies such as WestJet and Zappo's have already discovered with campaigns that dispensed gifts at the baggage claim
TD Bank Canada has found another way to do it -- via its own ATMs. This campaign isn't linked to the holidays, but to the bank's "TD Thanks You" campaign. TD told 20 people at branches...
There’ve been a number of news stories in recent months suggesting Amazon is on the cusp of launching its own mobile credit card reader to take on the likes of Square and PayPal Here, with the latest of these reports, which landed Sunday, adding further weight to the idea that such a device is in the works.
Additional evidence that the e-commerce giant is about to announce new hardware came via internal documents from Staples, 9to5Mac reported.