In France, holding a Twitter account and a bank card will be enough for anyone to tweet money.
Officials from Groupe BPCE, France's second-largest bank by branches, and its online-payment unit S-Money will unveil details of the service tomorrow at a press event in Paris. Twitter users will be able to "send money to other users easily, rapidly, securely and free of charge with a simple tweet," BPCE said last month in a statement previewing the feature.
Last week I conducted an investigation into how 20 top UK retailers handle social customer service. It was a fascinating insight into the world of Twitter customer care and revealed just how a consumer’s experience can vary from brand to brand.
This week I’m turning my attention to retail banking.
Earlier today I interviewed First Direct’s senior communications manager Amanda Brown and learnt some best practice tips as well as ...
It’s not your logo or your slogan that defines your brand. It’s the experience your customers and prospects have when interacting with your bank through which it is truly defined.
Unfortunately, many banks still treat their brand as something owned solely by Marketing.
Of course Marketing plays a key role
Yes, it was Marketing who started it...
We’ve been hearing about big data for the past few years. But how many of us have taken the time to learn exactly what it is? Or how it is likely to affect our customers, and their businesses? And even our own banks?
In his Data Crush: How the Information Tidal Wave is Driving New Business Opportunities, Christopher Surdak argues that if companies hope to remain relevant over the next several years they must not only understand big data but take decisive steps to harness its power for themselves...
Some years ago NatWest bank ran a TV ad campaign which depicted an elderly lady struggling through a snowy high street trying to find a bank, only to find that every branch had been turned into a ‘trendy wine bar’. The message was that no amount of telephone banking (the Internet was then in its infancy) could replace the security and convenience of popping into your local branch and chatting to a familiar bank manager.