These days we’re hearing a lot about data-driven content. And with the ability to measure everything from traffic and keyword data to social metrics, we have a lot to work with. Using this kind of data makes sense. But what about your data? How can you drive content using what you know about your clients and prospects?
Here are four steps to guiding content with your data...
Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a competitive advantage.
I travel a lot, for business and with the family. And anyone who travels enough knows that inevitably you are going to have one of “those” travel days, when everything just goes wrong; your ride to the airport is late, you have to check bags, the security line is just slightly too long, the airline loses your luggage, and the rental car company sends you to a car with no keys. I just had one of “those” days.
A few weeks ago we talked about the hurdles of content marketing in financial services, specifically complicated approval processes, busy subject matter experts, and lack of C-suite buy-in.