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Email is 40x Better for New Customer Acquisition: Six Tips for Writing Effective Subject Lines

Courtney Wiley

According to McKinsey & Company, email is almost 40 times better at acquiring net new customers than Facebook and Twitter.
Hard to believe? Not if you consider that the number of email users is exploding, offering test beds galore: Radicati predicts that the total number of worldwide email users, including both business and consumer users, will increase from over 2.5 billion in 2014 to over 2.8 billion in 2018.
Yes, our team cites email as the most effective lead generation tactic, but we're not alone. Forty-two percent of businesses, along with ...

Marketers Debate Quality Versus Quantity in Lead Generation

Perry Simpson

Most marketers agree that lead generation has never been easy. But it's been further complicated by the disjointed purchase habits of today's multi-device, multichannel customer. In the past the main priority in terms of lead generation for marketers has been to generate as many leads as possible; but that's proving to be much harder when businesses struggle to classify leads as, well, leads.

5 Reasons You Should be Using Customer Journey Mapping

Salva O'Renick

Customer experience (CX) has become a priority for forwarding looking organizations. For good reason. CX looks at every touchpoint with the customer along their journey to becoming your customer.

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Allison Schiff

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.
What isn't considered marketing these days? Customer service, branding, analytics, tech, even procurements; if something impacts the customer experience, the responsibility—and the repercussions—often fall directly into marketing's already overfilled court.

Western Union Steps Up New Customer Acquisition via First Movie Partnership, Mobile Game

Lauren Johnson

Western Union and Twentieth Century Fox’s new campaign for the film “Rio 2” highlights a shift in how financial services are now turning to mobile promotions to acquire new customers in addition to promoting their services.
While many consumers may be familiar with Western Union’s money transfer services, some may not know about the company’s bill pay options, which the campaign hopes to address. Western Union worked with Google to create a mobile microsite and game for the promotion at ...

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