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Acquisition

Three Things Digital-Savvy CMOs Are Doing Different

Author:
Ayaz Nanji
Source:

Two-thirds of CMOs report that they’re not ready to cope with social media, and 82% say they feel unprepared to deal with Big Data, according to a recent report from IBM's Institute for Business Value.
The study, based on interviews with 524 chief marketing officers around the world, also found that most respondents have not implemented various complex digital strategies: For example, just 20% say they are collaborating with customers on social media to a large extent, and only 13% are heavily using advanced analytics to capture customer insight across all touchpoints...

Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Author:
Ginny Soskey
Source:

When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.

MasterCard Dives Deeper into Mobile with In-App Payments, C-SAM Acquisition

Author:
Kevin Fitchard
Source:

MasterCard wants to tap the growing economy within mobile applications. At Mobile World Congress on Sunday, the financial transaction titan plans to announce new capabilities to its MasterPass digital payments service that will let developers embed a bevy of different mobile payments option into smartphone apps.

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