When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail.
MasterCard wants to tap the growing economy within mobile applications. At Mobile World Congress on Sunday, the financial transaction titan plans to announce new capabilities to its MasterPass digital payments service that will let developers embed a bevy of different mobile payments option into smartphone apps.