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What Consumers Want in PFM Tools (Hint: Not Pie Charts)

Mary Wisniewski

The 21st century called — it's over the Quicken-like personal finance management (PFM) user experience that originated nearly four decades ago.
"The PFM of 1980 is not the PFM of 2013 and beyond," Mark Schwanhausser, director of multichannel financial services, tells BTN. "The old definition won't give [banks] the acceptance that they want. …If you stick to an idea that PFM is a Quicken-like tool or bury [PFM] in a tab online, count the twelve people using it."
Indeed, a broader definition of what software features fit into the PFM category is ...

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