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Social Media Newbie Regions Bank Aces Facebook, Considers Vine

Mary Wisniewski

Regions Bank's social media initiative is less than a year old. Yet the Birmingham, Ala.-based bank has already been recognized for its digital marketing prowess in the banking sector in a recent report published by J.D. Power and Associates.

"We were very pleasantly surprised," Liliana Grip, vice president of social media, tells BTN. Regions Bank is a unit of Regions Financial Corp, with $121 billion in assets. The company operates 1,700 banking offices in 16 states.

The inaugural study, which drew from 23,200 U.S. online customers who have interacted with a company on its social media channels, named Capital One, Chase and Huntington as other brands performing particularly well in the marketing category for the banking industry...

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