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About us, powered by Epsilon, was founded with the goal of educating C-level marketers on financial and insurance marketing best practices and how they intersect with other channels, such as mobile, social media, the Web, and email.

This is not a news site. This is a best practices, thought leadership site.

Here you will find articles from around the industry that will help you improve your financial and insurance marketing expertise. Find "how-to" information on specific subjects or catch up on the latest industry trends that may impact your business. will also showcase premium Webinars, events, whitepapers, and Epsilon primary research and benchmarks to provide in-depth information strategically targeted to increase your financial and insurance marketing acumen.

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