In today’s multichannel environment, consumers expect insurers to be modern communicators, able to engage them with relevant, real-time messages in any channel. But insurance companies have struggled to adopt an integrated...
Understand the need to bridge the gap between online and offline marketing strategies and adopt a more integrated view of your data. This whitepaper examines how to leverage what you already know – your Customer Relationship Management...
In today’s multichannel, multitasking environment, getting insurance prospects or existing customers to convert requires strategy and planning. Smart insurers today understand that with the digital age, customers demand immediacy and they...
Today’s multitasking consumer are on-the-go and in-the-know. As such, it’s important for marketers to address those needs by sending marketing communications via the channels that consumers prefer most. Epsilon’s 2012 Channel Preference Study...
Online banking is a convenience that many consumers take advantage of these days. And it’s a channel that financial institutions should embrace. To remain competitive, companies must demonstrate that they understand the people that are...
Understand the need to bridge the gap between online and offline marketing strategies and adopt a more integrated view of your data. This whitepaper examines how to leverage...
Online banking is a convenience that many consumers take advantage of these days. And it’s a channel that financial institutions should embrace. To remain competitive,...
In today’s multichannel, multitasking environment, getting insurance prospects or existing customers to convert requires strategy and planning. Smart insurers today...
